Itel Mobile Celebrates Its 10th Year Anniversary With A Bang, Now The NO.1 Mobile Brand In Africa
Data from recent research from Counterpoint Technology shows that Itel Mobile has crawled its way up to dominate the African mobile space, doing remarkably well in its ten years of existence to emerge as the new king in Africa’s mobile industry.
Meet Itel Mobile-Africa Leading mobile brand
Itel Mobile is a Hi-Tech innovative brand specializing in mobility solutions. Over the past decade the brand has become a household name in the industry spreading its presence in over 45 countries across the globe.
In 2016, itel sold a landmark of 50 million devices, leading among the top 3 mobile brands in Africa. Every itel handset comes with 12 months of reliable after-sales service.
In 2007, itel Mobile entered into the African mobile phone market, producing as at that time, mobile phones that could not compete with the likes of Samsung and Nokia. But that was then.
With time, the Chinese mobile phone maker – a subsidiary of Transsion Holding was able to improve on its technology, its mission was to be among the top mobile phone brands in Africa.
Today, itel has comfortably positioned itself as a force to be reckoned with, not just in terms of brand penetration and market dominance in Africa, but also in terms of its use of innovative mobile technology couple with advanced features, and appealing design in the mobile phone. Itel Mobile is also currently ranked 25th most admired brand in Africa, moving from 52nd position it occupied in 2016.
Out of over 45 African countries where itel is present, the brand was able to make its presence known giving other brands a run for their money. According to a research by Counterpoint Technology, itel control about 20% of feature phones market share in Africa serving about 1.5 billion consumers across the continent. As per the global statistics, itel is ranked 7th in the global handset shipments market share by the Q4 in 2016.
The Reasons for Itel Mobile Success in Africa
Understanding the market is key to a brand’s success and the itel brand has understood the major needs for African consumers. Year on year, the Chinese mobile phone giant rolled out affordable mobile phones targeted at the youthful and trendy individuals. Quality is never compromised on itel products because at the core to the brand’s philosophy is innovation that is geared to keep product quality at par with global best practices as more mobile consumers embrace the brand.
“We believe that by providing customers with quality mobile communication product and reliable service, we can allow more people to get connected with the rest of the world in an efficient way.”
“With such belief in mind, itel is making efforts to get close to customers and understand their needs and expectations in various ways. We have gained favour and trust from customers as we keep on delivering love and care”
-itel Mobile Communications Manager, Oke Umurhohwo.
Itel Mobile CSR Initiatives
Giving back to the community is also at the core of itel Mobile’s philosophy, no wonder the itel Love Always On initiative was popular among the communities it operates.
Through the Love Always On CRS project, various life-touching projects geared towards empowering the kids and pupils in different schools were carried out.
Some of such projects include provision of education materials to pupils, scholarships to brilliant students, sponsorship of sport games in different universities and campaigns against drug abuse by students by organizing a 5-aside football tournament among university students and bringing in celebrities in order to sensitize students on the hazard of drug abuse and how to guide them against it.
However, itel on Friday the 20th of August will be celebrating 10 years Anniversary with the launching of two new phones which are (S12 and S32). Feel free to follow the hash tag
#itelturns10 on all social media platforms for updates.
Itel celebrates 10th year anniversary with the launch of S12 and S32 into the Nigerian mobile market
Our 10th year anniversary is a golden opportunity to unveil two of our latest cutting-edge mobile devices- itel S12 and S32.
Lagos, 20th of October, 2017: Today, itel, emerging markets number one phone brand is celebrating its 10th year anniversary. itel mobile positioned itself in Africa inspired by a mission to empower everyone with seamless mobile communication through reliable, trendy and affordable mobile devices.
The Power Of Change
Over the past decade, the brand has become a household name in the industry spreading its presence to over 50 countries across the globe. In 2016, itel sold a landmark of 50 million devices, to become the top mobile brand in Africa.
Affordable And Reliable
The reasons for itel mobile success in Africa is not far fetched. Understanding the market is key to a brand’s success and the itel brand has understood the major needs for African consumers. Year on year, the mobile phone giant rolled out affordable and reliable mobile phones without compromising on quality.
Commenting on the success of itel mobile, the Marketing Communications Manager, Oke Umurhohwo said itel have always put the customers at the forefront of their business.
“We believe that by providing customers with affordable, reliable and trendy mobile devices, we can allow more people to get connected with the rest of the world in an efficient way.”
“With such belief in mind, itel is continually making efforts to get close to customers and understand their needs and expectations in various ways, so as to continue to meet their expectations.”
In Nigeria, For Nigerians
Giving back to the community is also at the core of itel Mobile’s philosophy. This has made the brand develop a robust CSR policy on education via the “Love Always On” initiative. Through the Love Always On campaign, various life-touching projects geared towards empowering pupils and students in different schools were carried out. Some of such projects include provision of education materials to school children, scholarships to brilliant students, as well as sponsorship of different student events across different tertiary institutions. As at October, 2017, over 1,300 students have benefited directly from itel mobile education support initiative.
Judging by the itel mobile trajectory, it is hard not to be excitement for what the brand intend to achieve in the future. This can be seen today with launch of two new models S32 and S12; a clear upgrade on previous products. The two new models both come with Dual selfie cameras as well as fingerprint.
Addressing Journalists in Lagos, the Marketing Communications manager of itel mobile, Oke Umurhohwo said the new itel Selfie centric phones are affordable, sleek and of high quality.
“At itel Mobile, we understand the demand of our customers, hence the reason we are introducing the most affordable dual selfie camera phones in Africa. These new itel phones come with an innovative front camera that can accommodate more people in a single selfie.
Oke Umurhohwo said, “compared to the previous S31, the latest S32 boasts of 63° portrait lense for solo selfie and an ultra-wide 86° angle lens which makes it easy for users to take group selfie.”